Marketing Judo is something most small businesses could do with. How do you fancy striking up relationships that will being in loads of positive press and cost you nearly next to nothing? Well that is marketing judo!
The book is very easy to read and digest and I read the book in 3 days (pausing to do other things of course). Clearly these guys know what they are talking about.
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A great study text and general 'enlightener'. One of those books that gives the reader 'penny drop' moment after 'penny drop' moment.
Having worked as a fund manager, a financial services policymaker and now also a tutor in portfolio management I cannot commend Brentani's book highly enough. It has precisely the right mix of theoretical explanation and practical know-how to bring real...
All of us know and can do more than any one of us. That's the logic that makes everyone understand the potential of teams. Just watch a championship sports team, and imagine trying to overcome them by yourself. Fat chance!
Yet when teams gets started, they often work less well than an individual. What's needed to get from here to there? That's what this book is all about.
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller, with more than 10 million copies sold. Stephen Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional effectiveness, so this book...
Joe Girard is absolutely spot on, and what makes it more powerful it is by his own first hand experiences.Not only a book about sales but more importantly one about winning and success - against some pretty awful odds.
Even if you are selling high tech, complicated financial products or simply yourself, this book is a must.You will read it, and think why oh why cannot I sell or be sold...
Having based my dissertation on gobal airlines, this book is an excellent tool for background theory. As Hanlon is one of my lectures he assures me that the 3rd edition will be coming out later this year - can't wait!
Seriously awful book. The writer goes off on tangential anecdotes that rarely have anything to do with the subject of the chapter. I found myself skipping bits in the hope he will get to the point, only to discover I've skipped whole chapters. On re-reading them to make sure I hadn't overlooked any pearls, I realised what I should have done is skipped buying the thing in the first place!
